Some football clubs are sitting on a goldmine they don’t know how to mine.
Read More
The Chief Merchant Journal
Coming out of the FIFA World Cup, merchandising and process excellence will be football’s next big thing.
Read More
Some football clubs are sitting on a goldmine they don’t know how to mine.
Read More
Rapid shifts in body size are highlighting a deeper problem: product development and sourcing processes that move far slower than today’s consumers.
Read More
Do you know who your ideal buyer is? If not, it's costing you full-price sales.
Read More
Denim is tricky to get right. Levi's is getting it right, here's why.
Read More
Levi's is right to trade up on price point. The question is whether the buy supports it.
Read More
Positive merchandising vibes are radiating from Knix. Here's why.
Read More
What does "newness" actually mean in a product assortment? Depends who you ask.
Read More
Liza discusses Fit Volatility on The Back Room podcast.
Read More
Lululemon's Recent Earnings Calls Gets The Chief Merchant Assessment. Here Is What We Found.
Read More
Liza discusses Fit Volatility on The Back Room podcast.
Read More
What happens when the customer evolves but the brand does not?
Read More
Shutting the fitting room doesn't mean shutting down sales.
Read More
