Our latest contribution to the Network Association of Uniform Manufacturers & Distributors
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The Chief Merchant Journal
Overcoming Fit Volatility leads to Fit Trust. Guess what happens when you don't overcome it.
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Fit Volatility cannot be ignored. Fashion should stop trying to.
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There are seven forces that are driving Fit Volatility. None occur in isolation.
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Strength training trends will contribute to Fit Volatility. Here's how.
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Banana Republic could finally be getting its act together with a new CEO at the helm. With a merchant-leader. Donald Kohler is tasked with bringing life back to Banana. Check…
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The Bezos Earth Fund announced a $34 million investment towards reinventing what clothes are made of. But that doesn't guarantee a solution to fashion's most crippling problems.
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There is a $44 billion opportunity hiding in plain sight. Can the apparel business capture it?
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If you are in the apparel business as a brand, retailer, or vendor, you are going to be impacted by Fit Volatility.
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Variation without value is a hidden tax on retailers. And it's more burdensome than you think.
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As seen in Retail Dive "For brands and retailers, the GLP-1 trend is upending assortment planning and exposing flaws in their processes, according to Amlani. From the get-go, we should…
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GLP-1 is the most visible driver of a structural shift in how customer bodies change; this is called Fit Volatility. The brands that win will build a capability called Fit…
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The fastest-growing consumer behavior shift isn’t driven by a trend, a digital platform, or a fickle generation: it’s a weight loss drug. GLP-1 adoption is accelerating so fast that Ozempic…
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We talk frequently about raising the value of brand-vendor relationships. The idea to move away from transactional relationships and towards true partnerships with higher trust and some shared risk. Even…
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