The new stuff keeps the customer coming back for the repeat visit.
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The Chief Merchant Journal
Knowing your customer doesn't mean much if you can't execute strategy in-store.
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Despite decades’ worth of technology adoption and transformation initiatives, brands, on average, develop far more materials and style than they, or the market, actually need. Liza Amlani is in conversation…
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The assortment needs a hero. Here's why.
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Take the guess work away from the customer.
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Coming out of the FIFA World Cup, merchandising and process excellence will be football’s next big thing.
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Some football clubs are sitting on a goldmine they don’t know how to mine.
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Rapid shifts in body size are highlighting a deeper problem: product development and sourcing processes that move far slower than today’s consumers.
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Do you know who your ideal buyer is? If not, it's costing you full-price sales.
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Denim is tricky to get right. Levi's is getting it right, here's why.
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Levi's is right to trade up on price point. The question is whether the buy supports it.
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Positive merchandising vibes are radiating from Knix. Here's why.
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What does "newness" actually mean in a product assortment? Depends who you ask.
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Liza discusses Fit Volatility with Future Commerce
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Lululemon's Recent Earnings Calls Gets The Chief Merchant Assessment. Here Is What We Found.
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