Rapid shifts in body size are highlighting a deeper problem: product development and sourcing processes that move far slower than today’s consumers.
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The Chief Merchant Journal
Do you know who your ideal buyer is? If not, it's costing you full-price sales.
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Denim is tricky to get right. Levi's is getting it right, here's why.
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Levi's is right to trade up on price point. The question is whether the buy supports it.
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Positive merchandising vibes are radiating from Knix. Here's why.
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What does "newness" actually mean in a product assortment? Depends who you ask.
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Liza discusses Fit Volatility on The Back Room podcast.
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Lululemon's Recent Earnings Calls Gets The Chief Merchant Assessment. Here Is What We Found.
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Liza discusses Fit Volatility on The Back Room podcast.
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What happens when the customer evolves but the brand does not?
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Shutting the fitting room doesn't mean shutting down sales.
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Target's new creative director hire gets the thumbs up from The Chief Merchant.
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Our latest contribution to the Network Association of Uniform Manufacturers & Distributors
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