Helping Retail Leaders See Their Business Clearly and Perform Stronger.
Retail Strategy Group is a boutique consulting and advisory firm dedicated to driving dramatic improvements in profitability and organizational effectiveness. We partner with global retailers, market-leading brands, government entities, and retail-adjacent organizations to eliminate inefficiencies, strengthen decision-making, and unlock profitable growth.
Who We Are
Experience that spans every layer of retail, from the shop floor to merchandising and product creation to leadership, financial management, and global expansion.
With over two decades of combined strategic and operational experience, partners Raj Dhiman, PhD, and Liza Amlani bring a deep, real-world understanding of modern retail. Their backgrounds span apparel, footwear, luxury, consumer goods, retail technology, and global market environments.
Both leaders are published experts, industry speakers, and trusted advisors to organizations navigating complexity and scaling performance.
“They are the perfect partners to help you chart and execute your course. Fill in the blank consulting firm vs. Retail Strategy Group? No Brainer.”
– Shannon Flanagan – CEO. Retail Women in Tech
Our Philosophy
Retail doesn’t need more complexity, it needs clarity.
We specialize in simplifying decisions, strengthening processes, and uncovering the hidden friction points that drain performance. Clients often tell us:
I’ve never thought about our business this way before.
That moment of clarity is where transformation begins.
Who We Serve
Merchandising, product creation, and supply chain executives
client TESTIMONIALS
Ian Sinclair
EVP, Commercial Solutions, National Logistics Services
Dan Berthiaume
Senior Editor, Technology, Chain Store Age
David McCaffrey
David McCaffrey Country Manager & SVP | Enterprise Ireland Canada
Anaid Chacón
CEO & Co-Founder, Minette.ai LinkedIn | Website
Sandra Williams
Director of Materials - Columbia/Mountain Hardwear
Rachel Wyatt
SVP, Digital and Customer Experience, Signet Jewelers
Lesley Hawkins
VP of Retail, Adidas Canada
Karen Giberson
President & CEO - The Accessories Council
Shannon Flanagan
VP Industry Strategy, TalkDesk
Dave Bruno
Director of Retail Industry Insights, Aptos
Maria Carlton,
Sr. Director, Global Go-to-Market, Under Armour.
Angie Rieger,
Chief Transformation Officer, Lands’ End
Meet the Leadership
Liza Amlani
Widely known across the industry as The Chief Merchant, Liza Amlani is a trusted voice on improving merchandising effectiveness and driving profitability. As Principal & Co-Founder of Retail Strategy Group, she partners with global retailers and brands to streamline product creation, strengthen decision-making, and accelerate time-to-market.
Before RSG, Liza served as Accenture’s merchandising subject-matter expert and led the buying organization for Ralph Lauren’s Northern Europe business. Her insights appear in The Wall Street Journal, The New York Times, Bloomberg, Retail Dive, Running Insight, and more. She has been named a Top Retail Expert by RETHINK Retail and selected for NRF’s Retail Voices community.
Liza is co-author of The Whole Sale (2025) and The Material Life (Routledge, 2025), where she shares practical frameworks for building more profitable retail organizations. She also sits on the Board of Directors of Goodwill Industries (Ontario Great Lakes Region).
Liza’s session was one of the favorites at our annual Business Workshop, filled with useful tips, practical advice, and insightful business trends.
– Karen Giberson, President & CEO, The Accessories Council
Raj Dhiman, PhD
Raj Dhiman, PhD, is President of Retail Strategy Group, where he works alongside partner Liza Amlani to help retailers and brands unlock significant financial and operational improvement. His insights on modern retail performance are regularly published in industry outlets, including The Robin Report and Sourcing Journal. Raj began his career in academia, earning his doctorate in Chemistry from the University of Toronto and publishing several peer-reviewed articles before transitioning into the retail and technology space. He went on to become a quota-carrying software sales executive, quickly rising to top-performer status and later leading sales training for his organization, where he developed hundreds of high-achieving sales professionals.
Raj is known for his dynamic communication style and ability to bring clarity to complex challenges. He regularly speaks at industry events, where his creativity and thought leadership consistently engage executive audiences.
Raj represented us at a premier industry conference. He enamored and engaged the audience for forty-five-plus minutes. His creativity shines in communicating to large audiences.
– Kristopher Glotzbach, Chief Revenue Officer, LunaPath
Media & Speaking
Our partners are regularly featured in leading publications including The Wall Street Journal, The New York Times, Bloomberg, Retail Dive, and more. They frequently speak at conferences, trade associations, and private executive workshops, sharing insights that influence how leaders understand modern retail.