The Chief Merchant Minute – Newness Earns the Next Visit
The new stuff keeps the customer coming back for the repeat visit.
The Chief Merchant Minute – Clarity Without Execution Is Guessing
Knowing your customer doesn’t mean much if you can’t execute strategy in-store.
The Chief Merchant Minute – Every Collection Needs a Hero
The assortment needs a hero. Here’s why.
The Chief Merchant Minute – Do the Outfitting For Them
Take the guess work away from the customer.
The Chief Merchant Minute – The Common Thread
Every assortment needs a unifying theme.
The Chief Merchant Minute – World Cup of Merchandising
Some football clubs are sitting on a goldmine they don’t know how to mine.
The Chief Merchant Minute – Know Your Buyer. Not Yourself.
Do you know who your ideal buyer is? If not, it’s costing you full-price sales.
The Chief Merchant Minute – Levi’s: Premium Bet. Premium Risk?
Levi’s is right to trade up on price point. The question is whether the buy supports it.
The Chief Merchant Minute – Knix and Mortar
Positive merchandising vibes are radiating from Knix. Here’s why.
The Chief Merchant Minute – The Newness Quotient
What does “newness” actually mean in a product assortment? Depends who you ask.