The Chief Merchant Journal

Exceptional retail merchants possess these three traits: They know who their customer is. Thus, they know how to serve them with the product they want. They know how to curate…

The typical retail end-to-end process can be visualized, simply, as a line. This makes sense, the end-to-end is very much a linear process. As such, visibility into the product journey…

Retailers use loyalty programs to keep customers coming back to them more often and spend more when they do. There is one more layer to this. Loyalty is about forsaking…

Products don’t tell stories. People do. Product assortments shouldn't be telling stories - rather, they must have a distinct point of view. It reflects what the brand stands for. There…