Much has been made of the use of data, analytics, and technology in pro sports.
Regardless of the advances, the fundamentals of the game should always be executed with precision.
Tell that to the Buffalo Bills, who had 12 men on the field at the start of a critical game. Only 11 are allowed.
They took a penalty which let the Denver Broncos kick a field goal and win the game.
Retailers, in their chase of implementing AI and other forms of technology, can’t lose sight of their own fundamentals.
If they do, retailers lose out on margins and profitability instead of losing a football game.