The typical retail end-to-end process can be visualized, simply, as a line.
This makes sense, the end-to-end is very much a linear process.
As such, visibility into the product journey diminishes once the customer has product in hand.
This leads to issues that affect planning, product creation and merchandising.
In turn, there is an impact on the ability of a retailer to respond to shifts in customer behavior, speed to market and profitability.
Our approach to addressing this is simple.
Tie the ends of the line together.
Instead of a line, use a loop.
When this is accomplished, hidden value in several post-sale activities is unlocked.
