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Retail Intelligence

What The Best Merchants Do

By January 20, 2023October 23rd, 2023No Comments

Exceptional retail merchants possess these three traits:

  1. They know who their customer is. Thus, they know how to serve them with the product they want.
  2. They know how to curate a product assortment that drives full-price sales.
  3. Possess a thorough understanding of the value of the product assortment to the P&L

Deviating from these equates to merchandising malpractice.