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Retail Intelligence

Velocity > Speed

By February 15, 2023October 23rd, 2023No Comments

Re-think speed to market.

Instead, look at Velocity to Market.

In physics, speed has no direction.

It’s simply a number. A measure. Of distance over time.


Velocity has a direction.

For brands, that direction is pointed toward the customer.

The only time speed = velocity is when there is no change in direction.

But, the customer is dynamic.

Their direction constantly changes.