Although it seems counterintuitive, bestselling items need not occupy “prime” space in your store.
Best sellers are the best for a good reason: because of the brand’s strength. Consider On and Hoka footwear as examples for running. These items are a strong customer draw. Also, they may be the main driver of the first visit.
The power of that draw holds regardless of where the product is in-store.
So, these products are better placed up on a wall versus taking up prime real estate on the shop floor.
Source for Sports in London, Ontario has a strong presence of Yeti-branded products: coolers and tumblers in various colors. The team has arranged most items on the wall and the bright colors grab attention.
The added benefit is that customers must walk through the store to get to the product, then again to cash out.
Almost like how the hotels in Vegas have you walk through the casinos to get to your desired restaurant.
It’s the same idea.
And this concept opens up an opportunity for product discovery.
