Client Testimonial: Jenny Crittenden (President & CEO, Retail Alliance of Norfolk, VA)

“This past week, we had an amazing two days with Liza Amlani of Retail Strategy Group. I decided to bring Liza in because one of the things we noticed with our small retailers is that they do not have the same resources and tools that much larger national brand retailers have at their fingertips. Think […]

Best Sellers Don’t Need The Best Space

Although it seems counterintuitive, bestselling items need not occupy “prime” space in your store. Best sellers are the best for a good reason: because of the brand’s strength. Consider On and Hoka footwear as examples for running. These items are a strong customer draw. Also, they may be the main driver of the first visit. […]

My Time in Norfolk

Department stores are struggling. Luxury is losing share to resale. Big brands are boring customers with uninspired assortments. That means specialty and small retailers have a chance to win. I spent last week in Norfolk, VA working with the Retail Alliance, a non-profit organization that supports local retailer. During my walkthrough in the community, I […]