Liza Amlani is on Retail Dive’s The Back Room podcast with Daphne Howland on the weight-loss era, and why it isn’t really about selling more clothes.
It’s a tale of two clocks. One is the body. With GLP-1s, body composition is changing in months. And it’s not simply weight loss, but rather, body composition.
The other is the apparel supply chain. A season takes 52 weeks or more from concept to market, and a brand’s master fit block gets updated maybe once every three to five years.
The body composition clock is lapping the supply chain clock and that is consequential.
Worth a listen if fit is part of your business.
