The Body Won’t Sit Still: The Seven Forces Contributing to Fit Volatility
There are seven forces that are driving Fit Volatility. None occur in isolation.
Fit Volatility: Pumping Iron Edition
Strength training trends will contribute to Fit Volatility. Here’s how.
Retail Dive: Banana Republic’s New CEO
Banana Republic could finally be getting its act together with a new CEO at the helm. With a merchant-leader. Donald Kohler is tasked with bringing life back to Banana. Check out the latest from Daphne Howland and Retail Dive.
Materials Don’t Win the Race
The Bezos Earth Fund announced a $34 million investment towards reinventing what clothes are made of. But that doesn’t guarantee a solution to fashion’s most crippling problems.
The Chief Merchant Minute – The Golden Gap
The Golden Gap
There is a $44 billion opportunity hiding in plain sight. Can the apparel business capture it?
Fit Volatility: Bridal Edition
If you are in the apparel business as a brand, retailer, or vendor, you are going to be impacted by Fit Volatility.
The Chief Merchant Minute – Fit Volatility
The Variance Tax
Variation without value is a hidden tax on retailers. And it’s more burdensome than you think.
Retail Dive: Are Retailers Ready For What the Weight-Loss Boom Requires?
As seen in Retail Dive “For brands and retailers, the GLP-1 trend is upending assortment planning and exposing flaws in their processes, according to Amlani. From the get-go, we should just say that GLP-1s didn’t invent body change. What’s happening is what I have framed as ‘fit volatility,’” she said. “The same customer is moving […]