The Chief Merchant Minute – The Creative Merchant

Oh The Irony!

Apparel Can Learn From Pharma. Here’s How.
Retail Dive: Target’s New Creative Director

Target’s new creative director hire gets the thumbs up from The Chief Merchant.
The Chief Merchant Minute – Fit Trust vs. Fit Failure

NAUMD: There is Nothing Uniform About Fit

Our latest contribution to the Network Association of Uniform Manufacturers & Distributors
The Fit Volatility Index

How do you score on the Fit Volatility Index?
Volatility. Trust. Failure.

Overcoming Fit Volatility leads to Fit Trust. Guess what happens when you don’t overcome it.
Business of Fashion: How Ozempic Is Forcing Fashion to Rethink Fit

Fit Volatility cannot be ignored. Fashion should stop trying to.
The Chief Merchant Minute – Cracking the Concept to Market Code

The Chief Merchant Minute – Fit Volatility: International Edition
