Accessories and beauty are smart growth plays for Gap Inc. but execution is everything.
Accessories are high-margin, outfit-completing items that extend the apparel experience and encourage customers to shop the full look. The opportunity isnโt in more. Itโs in curation and innovation.
A tightly edited assortment of handbags, belts, and jewelry with modern design, quality construction, and sustainable materials could transform accessories into a profitable, brand-elevating category.
Done poorly, over-assortment leads to markdowns and margin erosion.
Beauty is a bold move, and bringing in the right talent shows Gap Inc. is serious. But launching through Old Navy risks cheapening the play.
Beauty thrives on inspiration, storytelling, and credibility…qualities that align far more closely with the Gap banner.
With momentum building around The Gap right now, this is the moment to lean in, inspire, and attract new customers.
๐๐๐ ๐ฉ๐๐ ๐๐๐ฌ๐๐ฎ? ๐๐ง๐ค๐ฌ๐ฉ๐ ๐๐จ๐ฃโ๐ฉ ๐๐ช๐จ๐ฉ ๐๐๐ค๐ช๐ฉ ๐๐ฃ๐ฉ๐๐ง๐๐ฃ๐ ๐๐ค๐ฉ ๐๐๐ฉ๐๐๐ค๐ง๐๐๐จ.
๐๐ฉโ๐จ ๐๐๐ค๐ช๐ฉ ๐ฌ๐๐๐ง๐ ๐ฎ๐ค๐ช ๐ฅ๐ก๐๐ฎ, ๐๐ค๐ฌ ๐ฎ๐ค๐ช ๐๐ญ๐๐๐ช๐ฉ๐, ๐๐ฃ๐ ๐ฉ๐๐ ๐ฅ๐ง๐ค๐๐ช๐๐ฉ ๐จ๐ฉ๐ค๐ง๐ฎ ๐ฎ๐ค๐ช ๐ฉ๐๐ก๐ก.
Read more over at Retail Dive.
