I’ve worked as a merchant across many sectors (from luxury to off-price), and I’d argue Mizrahi is one of the few designers who genuinely understand how assortment strategies vary across price tiers. He has navigated luxury from his own line at Bergdorf Goodman to mass market at QVC.
Target is getting a Creative Director who is a merchant. Which is exactly what they need. The harder challenge will be to distinguish Target’s assortment from Mizrahi’s QVC line.
Check out more in the latest from Daphne Howland and Retail Dive.
