As seen in Retail Dive
“For brands and retailers, the GLP-1 trend is upending assortment planning and exposing flaws in their processes, according to Amlani. From the get-go, we should just say that GLP-1s didn’t invent body change. What’s happening is what I have framed as ‘fit volatility,’” she said. “The same customer is moving across multiple sizes, but the time frame of developing our product assortment and sizing our product is not built for that volatility.”
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