Canadian Tire Corporation and Tim Hortons have teamed up on a loyalty partnership…but is it really about customers, or just chasing incremental share?
This is less about customer delight and more about two legacy brands scrambling for incremental share in an oversaturated loyalty market.
Canadians are already juggling too many programs, and unless the value proposition is simple, transparent and genuinely rewarding, this risks becoming just another corporate tie-up that benefits the brands more than the shoppers.
