Fresh Thinking for
Modern Retail Leaders

Explore weekly articles offering frameworks, trends, and perspectives for leaders
shaping the future of retail.

Take Two Capsules

Capsule collections need to pass this test. …

I Want the Dirty Job.

Let me tell you about my dad’s side hustle. I have memories of being 8 years old, sitting in the passenger seat …

Fitted Intentions

If there ever was a case for process innovation, the recent hubbub around the football Hall of Fame is Exhibit A. For …

Cozey Up

I spend a lot of time in stores. Over the holidays, I walked into a store I had never visited before: Cozey …

Look in the Rearview Mirror

In my first role out of university, I was able to negotiate a car into my compensation package. It was a design …

Materials Leads The Way

The following is adapted from our upcoming book, The Material Life – Process Innovation for Retailers and Brands. Available for pre-order now! …

Keep Pulling On The Thread

This edition of the newsletter comes from pulling on a thread and watching the spool unravel. Last week we looked at a …

Material Ops.

Generally, LinkedIn is full of junk. My favorite is when someone starts a post with “This might be a hot take, but….” …

Marketing, Merchandising, Misaligned

Let’s talk marketing for a moment. Here are some interesting, marketing-related headlines that are “retail relevant” 1 – Luxury fashion brand Chrome …

The Afterlife

I’m kicking off with a little shameless self-promotion. If that’s not your thing, skip it, unsubscribe, whatever you like. But there’s a …