Fresh Thinking for
Modern Retail Leaders

Explore weekly articles offering frameworks, trends, and perspectives for leaders shaping the future of retail.

The Fit Volatility Index

How do you score on the Fit Volatility Index? …

Overcoming Fit Volatility leads to Fit Trust. Guess what happens when you don’t overcome it. …

Strength training trends will contribute to Fit Volatility. Here’s how. …

The Bezos Earth Fund announced a $34 million investment towards reinventing what clothes are made of. But that doesn’t guarantee a solution …

There is a $44 billion opportunity hiding in plain sight. Can the apparel business capture it? …

If you are in the apparel business as a brand, retailer, or vendor, you are going to be impacted by Fit Volatility. …

Variation without value is a hidden tax on retailers. And it’s more burdensome than you think. …

GLP-1 is the most visible driver of a structural shift in how customer bodies change; this is called Fit Volatility. The brands …

Don’t confuse being “data-driven” with being smart. …

Retailer-vendor relationships are more transactional than collaborative. And that’s hurting the customer. …