The Chief Merchant Minute – Every Collection Needs a Hero
The assortment needs a hero. Here’s why.
The Chief Merchant Minute – Do the Outfitting For Them
Take the guess work away from the customer.
The Chief Merchant Minute – The Common Thread
Every assortment needs a unifying theme.
The World Cup of Merchandising
Coming out of the FIFA World Cup, merchandising and process excellence will be football’s next big thing.
The Chief Merchant Minute – World Cup of Merchandising
Some football clubs are sitting on a goldmine they don’t know how to mine.
HGI: How GLP-1s Expose Fit Volatility
Rapid shifts in body size are highlighting a deeper problem: product development and sourcing processes that move far slower than today’s consumers.
The Chief Merchant Minute – Know Your Buyer. Not Yourself.
Do you know who your ideal buyer is? If not, it’s costing you full-price sales.
Levi’s: The Perfect Fit
Denim is tricky to get right. Levi’s is getting it right, here’s why.
The Chief Merchant Minute – Levi’s: Premium Bet. Premium Risk?
Levi’s is right to trade up on price point. The question is whether the buy supports it.
The Chief Merchant Minute – Knix and Mortar
Positive merchandising vibes are radiating from Knix. Here’s why.