Volume Seven of The Merchant Life dropped today and we talk data.
💡 Here are five things you'll discover in volume 7:
2. What the difference is between financial engagement and emotional engagement with a brand.
4. A retailer's competitive advantage is their proprietary data.
5. Data may have cost Tampa Bay a World Series title. Would have been really nice to have that alongside the Superbowl and Stanley Cup. Almost a #trifecta...