Volume Nine of The Merchant Life dropped today and we talk about the Future of Merchandising, what the role of the Merchant will be and how they will become even more customer driven using data science.
A few things we covered:
📀 Nike's strategy of marrying the art and science of product creation with data, insights, and machine learning.
📀 Nordstrom's powering of artificial intelligence across product discovery to product assortment.
📀 Traditional vs. new emerging KPIs in analyzing product performance.
Shout out to Alison Phillips for championing a great merchant tool called Powered by People (PBP), giving buyers a wholesale platform to discover and buy from small batch, handmade global producers in a sustainable and transparent way.