At its Analyst Day earlier this week, Lululemon announced plans to launch a two-tiered membership program tied to its Mirror at-home fitness device.
The first tier, Essentials, is free. Benefits include access to monthly events, such as speakers and fitness experiences fueled by Mirror content, as well as early access to products. Discount benefits aren’t included in the offering.
The second tier, Studio, costs $39 per month, the same price as an all-access subscription to Mirror, a wall-mounted device that streams live and pre-recorded classes (entry-level hardware package starting at $1,495).
Full article here: https://retailwire.com/discussion/will-workouts-drive-loyalty-for-lululemon/