Skip to main content has introduced a new Store Analytics offering that taps its cashier-free checkout technologies to provide insights into the in-store performance of vendors’ products and ad campaigns.

The insights come from Just Walk Out technology and Amazon Dash Cart-enabled Amazon Go and Amazon Fresh stores in the U.S. Both technologies utilize artificial intelligence, computer vision and data pulled from multiple sensors to enable shoppers to skip the checkout line.

Amazon, in a blog entry, said that brands will have access to details on how their products are discovered, considered and purchased in applicable stores to inform their decisions related to selection, promotions and ad campaigns.

“Through the secure Store Analytics dashboard, brands can access aggregated and anonymized data about how their products rank and perform,” according to Amazon. ”Additionally, advertisers running in-store campaigns such as digital signage will see associated performance metrics in their ad campaign reports. These data-driven Store Analytics insights allow brands to better understand the path to purchase for their products, helping them to evolve and refine their assortment, merchandising and advertising over time.”


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