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“The retail industry talks a lot about sustainability. The real word to think about is ‘responsibility.’ What can we fix about the way we produce and how and what materials we use to ship our products?” asks Michael Maher, CEO of Taylor Stitch, an online clothing retailer that crowd funds its new release apparel items over the span of two to three months. The brand gauges interest before the launch and manufactures just enough clothing to meet demand.

“Don’t overproduce,” Maher says. The online retailer’s message is to invest in better-quality apparel and buy less.


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