Meijer is known as a pioneer of the supercenter concept where customers can get whatever they need in a single trip to a massive store. Now, however, the retailer is thinking a bit smaller with a new store concept focused on providing an easily navigated shopping experience focused on grocery.
The retailer plans to open two stores early next year in Michigan under the Meijer Grocery banner. Both stores will be located in the Detroit suburbs of Macomb and Lake Orion.
Meijer Grocery stores will range between 40,000 square feet and 75,000 square feet. Store customers can participate in the chain’s rewards program and will have access to the same services offered in store Meijer’s supercenters.
The new format stores are meant to facilitate weekly shopping trips as well as last-minute fill-in shopping and will feature the following departments:
- Fresh produce;
- Fresh meat/full-service deli;
- Bakery (with in-store cake decorators);
- Dry grocery;
- Health and beauty care;
- Baby, pets and consumables;
- Card and party/floral.
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