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Dive Brief:

  • Making good on an initiative announced late last year as part of its revamped Polaris turnaround, Macy’s on Wednesday launched a third-party digital marketplace run by marketplace platform Mirakl.
  • The effort allows the department store to offer a wider assortment than it currently sells in stores or online, including more than 20 product categories and 400 new brands, according to a company press release.
  • Macy’s said the marketplace also furthers its goals for sustainability, diversity, equity and inclusion, noting that this fall, “20% percent of marketplace sellers and brands will be from underrepresented enterprises.”

Dive Insight:

After sweeping away or scaling back categories like electronics, toys and jewelry decades ago, department stores like Macy’s don’t have all that many departments anymore. That has left specialty retailers like Best Buy, Kay Jewelers and others to grab market share and steal customers.


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