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Lululemon athletica on Wednesday unveiled an expansion of its Studio Mirror subscription plan that combines the company’s wall-mounted remote fitness technology with in-person experiences, early access to events and merchandise discounts.

The program, lululemon Studio, will launch on Oct. 5.

“Our guests’ fitness needs have evolved and lululemon Studio is solving for them by providing members with access to fitness content from our world-class trainers and studio partners at home, on the go and live in studios around North America,” Nikki Neuburger, chief brand officer, lululemon, said in a statement. “lululemon Studio unlocks the versatility our community has told us they are looking for now. No longer will you have to choose between going to your favorite studio or streaming a class at home—you can have both.”

Studio will seek to build upon the more than 10,000 on-demand and live-streamed classes offered through the Studio Mirror device. Subscribers paying $39 a month will now also have access to additional studios online including AARMY, Y7 Studio, DOGPOUND, FORWARD__Space, Pure Barre, Rumble, AKT and YogaSix. They can also choose to take classes at these studios in-person at a 20 percent discounted rate.


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