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Many brands, especially in the apparel and beauty space, have embraced body positive messaging in recent years, although critics charge the movement focuses too much on appearance. Is body neutrality any better?

Anne Poirier, an eating disorder specialist who coined the phrase in her book, “The Body Joyful,” defines body neutrality as “prioritizing the body’s function and what it can do, rather than its appearance.”

The thought process moves away from intense positive or negative judgments about the body and how it looks, and focuses more on acceptance. While body positivity has been seen as beneficial to society’s perception of weight and body standards, critics argue the movement ignores the health risks associated with carrying excess body weight. Many see maintaining unwavering body positivity as an unrealistic goal and believe it can inadvertently cause feelings of failure.


Read the full article here: Can body neutrality messaging replace body positivity? – RetailWire