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NEW YORK, NY, Sept 28 (Reuters) – Bed Bath & Beyond (BBBY.O) investors will be closely watching the home goods retailer’s second quarter earnings on Thursday for clues as to how customers are responding to its merchandise overhaul.

The holiday season will be Bed Bath & Beyond’s “make-or-break moment” to show shoppers that its new product assortment is worth a trip to one of its 770 stores, said Liza Amlani, a retail consultant based in Canada.

“Now more than ever, connecting with the consumer and selling as much product at full price as [it] can is critical,” said Amlani.

The retailer is not currently exploring bankruptcy, a source familiar with the matter told Reuters last week, because of a recent loan that is expected to carry the company into 2023.

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